ABOUT US
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THE FOUNDERS
Sara, the founder of Extra Wild Beauty, has worked in the beauty industry for many years, conceptualising, developing and producing skin care products for different brands. Entrepreneurship and the cosmetic industry have always been a part of her life as Sara spent most of her childhood in her mother’s beauty salon. After having studied design and working in fashion, she inevitably gravitated back to the beauty industry. Sara has always had a clear vision of what a cosmetic brand should be: essential, natural yet effective. However, when working with other brands, she found something crucial was missing.
With her extensive knowledge of the beauty industry and her niche expertise, she built a brand that goes beyond cosmetics and functions as a community of like-minded souls who share her vision and values. Their ethos: unapologetic self-expression through skin care.
Eva, the co-founder, has always been interested in natural beauty, sustainability and wellness. She instantly fell in love with Sara’s vision and what Extra Wild represents. After pursuing a career in Business Administration for many years she decided to leave it all behind and take a leap into something that awakened her inner passion. Eva started the Extra Wild journey revolutionising her career and has not looked back once.
Sara and Eva came together to reinvent beauty standards through their collective vision. They have taken an approach to skin care which goes beyond just the product but rather as something that surfaces authenticity, inner beauty and empowerment of individualism; every skin has its own story.
OUR MISSION
Extra Wild Beauty was born to celebrate the authenticity and natural beauty of each individual and encourage them to embrace their authentic selves.
Through several years of research, development and production, Extra Wild has ensured high quality skincare products based on pure, powerful and all natural ingredients. Our products are an amalgamation of the best ingredients whose efficiency has been tested by the most advanced science.
We are a beauty brand founded by women for women, but we do not exclude men; we are genderless.
WE ARE EXTRA WILD
Natural & Highly Effective
We combine high performance active ingredients that are 100% natural, certified and clinically tested. We create products that actually work and provide a visible effect on your skin.
100% natural fragrance, specially created to provide a sensorial experience. Ingredients like: fig, peach, mint, ylang ylang, black currant, cedar and sandalwood, together create a pleasant, non-conventional smell, that expresses the uniqueness and personality of the brand and the story behind it.
Suitable for all Skin Types
We believe in 100% natural hero ingredients that are adaptable enough to work on all skin types and powerful enough to target different needs providing long-lasting visible effects.
Vegan & Cruelty Free
Our products and ingredients under no circumstances have been tested on animals. We strictly follow the european standards that have been set out by the cosmetic industry.
We believe that skincare products are only as good as the ingredients used to make them. We prioritize quality of pure ingredients above anything else. We are fully committed to ethical and sustainable sourcing of ingredients.
Design Minimalism
Design is of essence to us. We believe it enriches our customers’ overall experience. From black glass containers to a clean minimalist packaging. We value simplicity nevertheless embracing a natural elegance.
